Eurostar Unveils New Uniforms for First Time in a Decade

Skift Take

The new look is more colorful and playful than Eurostar’s previously grey uniforms and a positive sign for images changes still to come.

— Samantha Shankman

The ‘kissing couple’ statue in St Pancras has been dressed in a super-sized replica of Eurostar’s new uniform.

Eurostar employees Adele and Simon Gent recreated the statue’s stance. The couple met and fell in love while working together at Eurostar more than 10 years ago.

The new uniforms give employees more options for daily wear.

Light blue shirts were added to female’s uniforms.

And yellow scarves were introduces

Here is the back of the old uniform, which was described as “non-uniform uniforms” because of their more informal look.

Eurostar unveiled new employee uniforms earlier this week and celebrated the occasion by dressing up the ‘kissing couple’ statue in London’s St. Pancras train station in replicas of the new uniforms.

This is the third time that new uniforms have been rolled out in the company’s 20-year history. The uniforms were designed to the match with the trains’ new livery that will be released sometime next year.

The Eurostar employees consulted during the design process wanted to return to the rail’s colors of navy blue and yellow.

The design firm Jermyn St Design incorporated flashes of yellow into the collars and scarves of the new threads.

“It is a little more of an airline image,” says Susanne Mailm, founder of Jermyn St Design. “But Eurostar is traveling country to country. It has that feel when you travel.”

More than 5,000 pairs of pants, 11,000 shirts, and 1,7000 ties and scarves were distributed to staff that will start wearing the new look immediately.

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

Read More

Next Story