Articles tagged “facebook”

With travel to foreign countries still a tepid in many parts of the world, Facebook users are dreaming about vacations. Travel brands, particularly tourism boards and airlines, are only too happy to stoke those visions.

The coronavirus pandemic has shown that building a strong chat and messaging infrastructure has never been more vital to companies that want to provide the best customer support experience possible.

Booking Holdings may be calculating that partner memories aren't exceedingly long. On the other hand, with additional layoffs a possibility at flagship brand Booking.com, the parent company has its own problems to deal with.

Foursquare absorbing competitor Factual solidifies its position as a leader in location-based ad targeting services. Advertisers will likely welcome the strengthening of a rival to Google and Facebook in this particular advertising realm.

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

When guests stay in short-term rentals, they shouldn't have to worry that hosts might be sharing their intimate photos and personal information on Facebook, whether it be in nominally private groups or not. Airbnb, Vrbo, Facebook, and others need to be more vigilant so that their hosts aren't violating privacy policies on their platforms or elsewhere.

The Libra cryptocurrency program is falling apart following regulatory pushback. Booking Holdings likely didn't want the hassle of being associated with such a controversial initiative, which may not get off the ground in the near term.

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.

Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.