Articles tagged “events”

By partnering with South by Southwest for the first time, Marriott is targeting a new audience that it coins "experience seekers," while also adding a certain cachet to its loyalty program.

By emphasizing how San Francisco is integrating the highest levels of sustainability, technology, inclusiveness, charity and local cuisine into Super Bowl 50, the city is really emphasizing its forward-thinking value proposition as a tourism destination.

For meeting planners, adopting an attendee-first mindset is the most important factor. optimizing attendee experience

Many New England fans won't be happy the blizzard will keep them from watching the game in person, but their wallets will probably thank them later.

The event of the future is a co-created hybrid mechanism of live and virtual engagement, fluidly connecting more people through more channels over longer periods of time to leverage the collective knowledge of the community.

The thought that KLM planned the tweet in advance without any red flags going up is the questionable bit.

Skift Global Forum is the first conference focused on top strategists, technologists, and marketers in travel, the people creating the future of travel in 2014 and beyond. Come join us in New York City on October 9th!

Where once people would have stayed huddled around their new TVs spending copious amounts on booze, now they're headed to sunny shores on last-minute getaways. Bad for Rooney and the boys, great for Thomas Cook and easyJet.

By focusing as much on the conference user experience and content delivery platforms as the content itself, C2MTL is rewriting the rules of conference management and having a lot of fun in the process.