Articles tagged “eventbrite”

Event planners are being tasked with producing more events with limited resources. Better technology can help them maximize their marketing efforts, but word of mouth remains the most effective at attracting attendees to an event.

Eventbrite's rise should be a lesson for the overall event tech ecosystem: Make something that is easy to use and powerful enough to scale, and customers will come.

Eventbrite is still losing money as it grows, but now has strong revenue growth and plenty of cash to spend while getting back on track. The state of the booming global events business is a big help.

Eventbrite is a different beast than most event management companies out there since it also acts as a ticketing marketplace for consumers. This doesn't mean that the wider event space won't benefit from the increased awareness of event technology as a growing and profitable sector.

Taken as a whole, Eventbrite's IPO filing shows the company has been spending to scale its ticketing platform globally and tee up a strong offering for investors. It will be interesting to see if the company can continue its explosive growth scrutinized as a public company.

Organizations planning small events are finally embracing technology to solve their most annoying problems. It's been a slow process, and better mobile and sourcing tools have made a big impact.

Eventbrite's rise has happened in tandem with that of the experience economy at large. Both the consumer and enterprise event technology sectors have thrived in recent years, with mobile tools redefining how people research and buy tickets to events.

Millennials value experiences over things, so getting them to your event is easy. But once they're there, will they look up from their phones long enough to engage?