Organizations planning small events are finally embracing technology to solve their most annoying problems. It's been a slow process, and better mobile and sourcing tools have made a big impact.
Small and simple meetings are garnering more interest across the meetings and events sector. And rightfully so.
Eventbrite, probably the premier ticketing service for consumer events, has likely filed to go public as the event technology ecosystem offers up another potential unicorn. It’s an example of why organizations should embrace the mobile-first world we already live in.
I also took a look at the latest research on simple meetings and how most planners are finally embracing platforms that will save them money and simplify the whole event lifestyle.
Check out these stories, and more on the future of events, below.
— Andrew Sheivachman, Business Travel Editor
The Future of Events and Meetings
Eventbrite Readies IPO After Period of Event Ticketing Consolidation: Eventbrite’s rise has happened in tandem with that of the experience economy at large. Both the consumer and enterprise event technology sectors have thrived in recent years, with mobile tools redefining how people research and buy tickets to events.
Digital Revolution for Smaller Meetings Is Still a Work in Progress: Avoiding digital tools to help manage simple meetings is a big missed opportunity. The good news is that more meeting planners and travel managers plan to experiment with new technology over the next year.
Increased Costs Will Put Pressure on Business Travel Growth: A variety of self-defeating trade wars and increased travel pricing will likely prevent global business travel from surging in growth like it has over the last few years.
Around the Industry
MGM’s Lawsuits Have Outraged Las Vegas Shooting Victims: Good luck to MGM Resorts for trying to undo the public relations and perception damage that this legal maneuvering has caused.
Singapore Hotels Benefit From Visitors During Trump-Kim Summit: At least the June meeting between U.S. President Donald Trump and North Korean leader Kim Jong Un was an unequivocal success for someone, namely, Singapore hotels.
When Brands Undermine an Event: Ozy Fest in New York last weekend is just another example of an event’s messaging being co-opted by corporate interests. When the line between discourse and marketing blurs, an event can really suffer.
Skift Business Travel Editor Andrew Sheivachman [[email protected]] curates the Skift Meetings Innovation Report. Skift emails the newsletter every Wednesday.
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Photo credit: The crowd at a TED event in France. Small and simple meetings are garnering more interest across the meetings and events sector. tedxtrento / Flickr