What Eventbrite Tells Us About the Big Business of Events
Photo Credit: Kevin and Julia Hartz at Eventbrite Headquarters in San Francisco. Eventbrite / Stefan Wieland
Skift Take
Eventbrite's rise should be a lesson for the overall event tech ecosystem: Make something that is easy to use and powerful enough to scale, and customers will come.
Eventbrite released its first quarterly earnings report this week, showing the success of its effort to gobble up ticketing platforms around the world and integrate them into its platform.
The lesson is that smaller venues and organizations need effective event planning tools that can scale with their needs. Eventbrite has found success with its more premium service options over the last year, meaning customers are choosing to pay more to access more robust tools.
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