Articles tagged “event tech”

While spending on business travel is forecasted to grow significantly in the next five years in both developed and emerging markets, there has also never been so much uncertainty collectively around global political, social, and economic disruptions.

Better late than never. Sales teams for meetings and events are finally starting to use software to forecast demand and extract the most money possible.

The newest event tech is getting better at connecting attendees, establishing the business case for events, and sourcing more creative venues. But CMOs still don't have any really good platforms to track the entire attendee journey to help them develop solid one-to-one marketing messaging.

The IMEXPitch contest does a great job showcasing new event tech in an easy-to-digest experience, but it needs a bigger stage.

After years of talk and conjecture about event app customization and beacon technology, the 2016 SXSW GO app seems positioned to deliver on those expectations.

The IMEX startup competition clearly needs a bigger forum, not to promote the event tech companies, but to showcase to more planners the potential hybrid event user experience of the future.