Articles tagged “event tech”

In its research, EventMB identified five key planner trends when it comes to embracing a balanced hybrid event strategy with a mix of in-person, hybrid, and virtual events. This article is based on content included in the 2022 edition of the EventMB Virtual Event Tech Guide, a valuable resource for all event professionals.

For digital storytelling to be compelling, event planners do not necessarily need to use or rely on the latest technology. By finding new creative uses for existing tech, digital events can tell stories with impact. 

VSef, a not-for-profit developer of a universal data format for hybrid and virtual events, recently announced the release of version 2.0 of its data standards and introduced Stephen Knowles as the new CEO. It is hoping the update will go a long way to helping standardize data for events, which saw the rise of much siloed information during the pandemic.

Given the projected recovery of in-person events, many are speculating that virtual event tech may not be as hot as it once was. In light of the recent layoffs at Hopin, we asked event tech industry leaders how they see the sector evolving from here.

With the event tech world focusing on virtual and hybrid platforms, there seems to be a lack of revolutionary new ideas and leftfield startups. Amid this conceptual draught, three companies are looking to change the game, each in their own way.

Digitell announced Tuesday it had been acquired by BroadcastMed in a deal struck back in December that brings one of event technology’s legacy players under the umbrella of a well-established medical content firm.

Event planners may be more familiar with event tech than ever, but the rapid pace of innovation means that tech literacy is a moving target. To understand what planners need from event tech in 2022, we spoke to some of today’s most influential event professionals.

Over a 10-year period to 2020, LinkedIn took its annual revenue from $243 million to $8 billion — and it now boasts close to 800 million users. Now that it’s launching its own event platform, will it quickly dominate the space?

EventMB’s State of the Event Industry survey results revealed many interesting findings, but the most surprising might have been that comfort levels with event tech appear to be dropping. What do these results tell us about the industry and where it’s going in 2022?

Vaccination programs have played a major role in the return to in-person events, but they’ve also brought extra logistical challenges: Many planners now have to verify the vaccine status of attendees. Fortunately, some event tech providers now offer solutions.