Meetings Industry Is Getting Savvier About Setting Prices
Better late than never. Sales teams for meetings and events are finally starting to use software to forecast demand and extract the most money possible.
Articles tagged “event tech”
Event Technology Impacts Every Aspect of Meetings But Needs Wider Adoption
The newest event tech is getting better at connecting attendees, establishing the business case for events, and sourcing more creative venues. But CMOs still don't have any really good platforms to track the entire attendee journey to help them develop solid one-to-one marketing messaging.
Event Tech Startups Aim for Attention at IMEX Frankfurt
The IMEXPitch contest does a great job showcasing new event tech in an easy-to-digest experience, but it needs a bigger stage.
The SXSW Event App Tries to Set a New Standard in Conference Customization
After years of talk and conjecture about event app customization and beacon technology, the 2016 SXSW GO app seems positioned to deliver on those expectations.
The Rise of Event Technology Startups in 2016
The IMEX startup competition clearly needs a bigger forum, not to promote the event tech companies, but to showcase to more planners the potential hybrid event user experience of the future.