2021 is shaping up as a critical year for hospitality recovery and reinvention as countries around the world start to reopen to tourism. In this new report, Skift and Oracle Hospitality present the results of a 2021 global research study exploring business strategies, guest needs, and emerging technologies hotels will use to accelerate their recovery from travel downturn of 2020.
Europe is finally seeing its fortunes turning. Almost the whole continent saw cases dropping rapidly in May, with an immediate effect on travel's recovery. France, Italy, Spain, and Germany are the big winners, but the UK is on the eve of a contraction in our score.
KLM forged ahead with its goal to halve carbon emissions by the end of the decade during the pandemic. It's making big investments in sustainable fuels and new jets with the hope that the European travel recovery is right around the corner.
Malta remains optimistic in spite of its exclusion from the UK's initial safe travel list last week. Herd immunity is under a week away and pent-up summer bookings signal a potential boon for the tiny archipelago amid fierce regional competition ahead.
A lot of companies say the want to switch planes for trains, but it's only when Europe's borders fully reopen will we know if that can translate into bookings.
The geographic business mix of Booking Holdings has always been a tightly held secret. The trajectory of the uneven recovery, with the U.S. being its strongest and Europe the weakest regions, prompted the company the tell-all. The dynamic proved disadvantageous for Booking's short-term rentals.
New research shows the impact Covid-19 has had on business travel in Europe and what business travelers want to see going forward. As we enter the recovery phase, travel providers need to consider making changes that will help these travelers feel more comfortable when they return to the skies.