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Articles tagged “england”

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VisitEngland turns to Wallace and Gromit for domestic ad campaign

VisitEngland used humans to argue in favor of staycations last summer and were roundly criticized by agents and out-bound tourism operators. This year's reliance on lovable claymation stars and its inclusion of agents in its pitch will likely soften the blow this time around.

VisitEngland turns to Wallace and Gromit for domestic ad campaign

Airlines

UK airlines say that scrapping hated departure tax would create 60,000 jobs

While there's no doubt the end of taxes would produce a small bump in inbound traffic, PricewaterhouseCoopers is out of its gourd if it thinks scrapping the tax would boost tourism by 40%. The biggest benefit to cutting the tax will be outbound tourism.

UK airlines say that scrapping hated departure tax would create 60,000 jobs

Media and PR

Romania and Bulgaria hit back at Britain’s “don’t come here” anti-tourism campaign

Kudos to the Balkans behind this creative response to the boorishness of the British campaign. Who wouldn't visit a land where the draft beer is cheap and Middleton clones are bountiful?

Romania and Bulgaria hit back at Britain’s “don’t come here” anti-tourism campaign

Tourism

Pride and Prejudice tourism expected to boom for 200th anniversary

Downton Abbey may be this year's hot ticket, but Jane Austen fans have 200 years of fandom to lean on as they descend on sites from "Pride and Prejudice."

Pride and Prejudice tourism expected to boom for 200th anniversary

Tourism

Sky-high rail prices in Britain create hardship for commuters and travelers

Lost in the battle over Virgin's lost contract this summer and fall were the complaints that whichever private company is running the rails in Britain runs them less reliably and more expensive than the government run system that preceded it.

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VisitEngland to launch new marketing campaigns inspiring Britons to vacation locally — again

Convincing Britons to travel locally won’t be a problem according to the World Travel Market report published this week that found a high APD tax influenced 44% of respondents’ decision to travel overseas.

VisitEngland to launch new marketing campaigns inspiring Britons to vacation locally — again

Tourism

Historic station breweries inspire rail ale trail in Britain

These pubs with personality bring travelers back to the days of train travel and its pleasantries, a far cry from today’s airport bars or turnpike plaza food courts.

Historic station breweries inspire rail ale trail in Britain

Uncategorized

Virgin Rail gets its wish to continue running West Coast line, but only for 13 months

Virgin’s small success in temporarily getting the line back hasn’t resulted in a long-term contract, but rather a new bidding process. And thirteen months of political meddling are likely to be as much fun as these last few months.

Virgin Rail gets its wish to continue running West Coast line, but only for 13 months

Tourism

Duchess’s Alnwick Garden brings tourism to a rural English region

The duchess pushed for the garden’s creation to the economic benefit of surrounding economies, which suggests just one new site can help turn around a troubled destination.

Duchess’s Alnwick Garden brings tourism to a rural English region

SkiftX

Despite last year’s criticized campaign, VisitEngland will push staycations again this spring

When even the person responsible for pushing the staycation plan calls a staycation a "horrible phrase," you have to know that the campaign isn't coming at the problem from a position of strength.