Articles tagged “edreams”

With Marriott Bonvoy making loyalty inroads, and subscription programs having a moment, Expedia Group is consolidating its far-flung loyalty programs in a move that coincides with its strategy to simplify its operations.

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.

Expedia's Vrbo isn't a global Airbnb killer, nor does it have to be. Vrbo will pick its spots, but that will be a disappointment to those hosts, frustrated and angry with Airbnb, who are looking for some company to take Airbnb down a peg.

The subscription model continues to show promise in travel.

Music travel is gaining popularity as tourists look for new experiences. There are plenty of opportunities for travel advisors, even though some of the big festivals are trying to keep all the business to themselves.

EDreams is certainly putting a lot of effort into its Prime subscription offering. The test will be how it goes down in other markets and how it performs over a number of years. Do the numbers stack up over the long term and will people keep renewing?

EDreams believes it has developed a long-term recipe for success but needs time to realize those gains. If it can convince enough people to sign up — and stay signed up — to its subscription service it might prove it is on to something.

It's a bold move to call your subscription product "Prime," but if eDreams Odigeo's new offering is anywhere near as useful as Amazon's has been, the company will be pretty happy.

The dream of being a turnaround artist who swoops into a distressed company to restore growth is appealing to many people. But CEO Dana Dunne is finding that the turnaround of eDreams Odigeo that he has been pursuing since 2015 is a long hard slog.

Who’d have thought not annoying your customers was good for business? On the other hand, the supposed turnaround just happens to fit in nicely with a potential sales process.