Before almost going bust in 2007, Dubai knew what it took to drive visits and interest, and bold displays like this demonstrate it hasn't lost its taste for unlimited ambition and soaring heights.
Over the past decade Dubai has risen from an airport few could place on a map to one that most long-haulers get excited about transiting through. Expect it to grow even more as its main competitors have maxed out their real estate options.
After almost collapsing in a financial crisis in 2009, Dubai has clawed its way back and is now acting as if it would like to reclaim its position as the Gulf's most dynamic business center.