Seoul's betting big on K-pop's global pull, and it’s working. BTS’ Jin is fronting their latest tourism push, showing that K-pop’s influence isn’t just hype — it’s real economic power.
Indian celebrities enjoy a significant following in the country and can influence the decisions of their fans. Hilton's partnership with Sidharth Malhotra comes months after it collaborated with actor Deepika Padukone.
In a break from the strategy of many U.S. airlines, Emirates’ Skywards program is being used to boost loyalty for the airline without a heavy financial focus.
Oyo looks to make the most of India's burgeoning outbound travel market, as evidenced by its recent launch of premium hotels in popular destinations for Indian tourists.