Articles tagged “dmos”

“The 77” video campaign is one way Choose Chicago is encouraging inclusive community tourism. And it’s a tasty one.

Today's edition of Skift's daily podcast looks closer at tourism marketing in top U.S. cities, Amazon's AI customer service tools, and Booking.com's new AI trip planner.

Tourism boards are always trying to keep up with how visitors are finding and interacting their content. The Google Analytics update should make this easier. Hopefully, they can actually capitalize on the new information.

Sometimes it takes a negative reaction or backlash to remind tourism marketers to refocus their efforts on highlighting the local community.

The Greater Boston Convention & Visitors Bureau has a new name: Meet Boston. Along with a the brand refresh comes a new campaign centered on diversity, while keeping the city's rich history in focus.

Today’s edition of Skift’s daily podcast looks at new tourism strategies in the U.S., American Air's attempt to address debt, and the UAE's upward forecast.

In the pursuit of higher quality tourists, destinations need to make sure they maintain a diversity of tourists and local businesses.

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

If there's clear evidence that tourists are equally happy in lesser-visited areas, will the travel industry come together to rework those problematic bucket lists and spread tourism's benefits? Or will it continue to be economic recovery first, followed by more sustainability pledges?

Record lodging tax collections are rolling in for rural destinations in the West, which is good news. But only if those extra funds can also be used beyond marketing to mitigate the mounting negative impacts of overcrowding on the environment, on host communities and the tourism workforce.