Articles tagged “DMAI”

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

Dan Peltier, Skift

While tourism board funding has been a mixed bag around the world in recent years, it's evident tourism boards aren't losing focus on strategies like video and more deeply engaging with the local community.

11 months ago

Discriminatory Bathroom Bills Won’t Keep Most Travelers Out of Affected States

Discriminatory Bathroom Bills Won’t Keep Most Travelers Out of Affected States

Dan Peltier, Skift

Many U.S. travelers don't want to be labeled as racists or bigots, and publicly oppose discriminatory legislation. But that doesn't mean they won't take a trip they've been planning all year, especially if the legislation doesn't involve them.

11 months ago

Paris, DMAI and Cvent Evolve Their 2016 Strategies — Meetings Innovation Report

Paris, DMAI and Cvent Evolve Their 2016 Strategies — Meetings Innovation Report

Greg Oates, Skift

The biggest players in the convention industry are pivoting their operations to align with evolving digital platform trends, including the rise of the sharing economy.

2 years ago

Interview: Rethinking Destination Marketing in the Age of Better Data and Airbnb

Interview: Rethinking Destination Marketing in the Age of Better Data and Airbnb

Greg Oates, Skift

According to DMAI's new CEO, the organization needs to package its destination marketing products better, and improve its promotion of signature digital tools like DestinationNEXT.

2 years ago

How an Outgoing Tourism Association CEO Pivoted Destination Marketing

How an Outgoing Tourism Association CEO Pivoted Destination Marketing

Greg Oates, Skift

In the over-politicized world of destination marketing, Michael Gehrisch pushed through two major initiatives that changed the course of DMAI's history, including the landmark DestinationNEXT research.

3 years ago

The New Set of Best Practices for Making Smarter Tourism Boards

The New Set of Best Practices for Making Smarter Tourism Boards

Greg Oates, Skift

The DMO community hungers for new business models and strategies. Sharing best practices is a way to prod forward-looking tourism bureaus into engaging in more experimentation.

3 years ago

The Video Tech That Connects Travelers Virtually With Destinations in Real Time

The Video Tech That Connects Travelers Virtually With Destinations in Real Time

Greg Oates, Skift

Georama is unique because meeting attendees can now interact with any other group moving around in a non-static environment, via both HD video feed and social media chat in real time.

3 years ago

Tourism Bureaus Need to Stop Thinking Like Tourism Bureaus

Tourism Bureaus Need to Stop Thinking Like Tourism Bureaus

Greg Oates, Skift

Tourism bureaus are under increasing pressure to validate the business case for their funding, so they're expanding their role and reworking their business model.

3 years ago

The New Way for Tourism Bureaus To Measure Their Effectiveness

The New Way for Tourism Bureaus To Measure Their Effectiveness

Greg Oates, Skift

DMAI's DestinationNEXT research is important because DMOs and destination stakeholders can now scientifically assess their marketing effectiveness on a collaborative level.

3 years ago

Measuring the Real Impact of Destination Marketing Organizations

Measuring the Real Impact of Destination Marketing Organizations

Greg Oates, Skift

DMAI is working overtime to illustrate how tourism drives more than air arrivals and hotel nights to a destination when tourism marketers work well with local economic developers.

3 years ago