Articles tagged “discover puerto rico”

In this video conversation from the 2021 Skift Aviation Forum, we hear from Brad Dean, CEO of Discover Puerto Rico, about Puerto Rico's rising destination demand and successful approach to attracting and sustaining air traffic.

It's a win-win for the island's destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?

Destination marketing organizations faced the ultimate agility test during the pandemic, with funding sources tied to hotel taxes stripped. It is a wake-up call to diversify finances and strategy to have some level of resilience for the next crisis.

Puerto Rico is positioning itself as a global events destination, despite January’s seismic activity. With a new marketing campaign and multiple initiatives aimed at attracting planners and attendees, the island’s efforts are starting to pay off.

Puerto Rico has taken a battering in recent days, with a series of earthquakes affecting the southern part of the U.S. territory. The island's tourism industry has had plenty of opportunities to prove its resilience recently; this will be another.

El Distrito is an ambitious plan, and the island is throwing an extraordinary amount of effort toward making it a success. This is something that matters to business leaders. Hopefully, visitors will have the same enthusiasm.

The fact that Puerto Rico's governor dragged out his resignation in such painstaking fashion didn't help the island's tourism prospects. Now it's back to business for the island's hotels, meetings venues, and attractions. It's tough to take a punch in the gut, though, just when you got up off the mat.

Puerto Rico's tourism industry is back on track just shy of two years after Hurricane Maria, but the kind of civil unrest happening in San Juan this week is never great for tourism.