Articles tagged “direct booking wars”

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Online Travel

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Coronavirus

Understanding Today’s Hotel Distribution Landscape: New Skift Research

The hotel distribution landscape is complex, with hotel rooms being sold and promoted in many different channels. Covid-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely this disruption will be sustained long-term. That’s not to say that disruption isn’t coming, though.

Understanding Today’s Hotel Distribution Landscape: New Skift Research

Hotels

Marriott’s New Contract With Expedia Signals a Shift in the Direct Booking Wars

As the saying goes, keep your friends close and your rivals closer. Or in this case, that rival might turn out to be a friend, after all, once you've become the world's biggest hotel company.

Marriott’s New Contract With Expedia Signals a Shift in the Direct Booking Wars