Articles tagged “The Digital Transformation Brief”

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?

From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.

It's not enough for a company to have it's heart set on building the latest “disruptive” form of technology — they must first create an organization-wide culture of innovation.

The role of the CMO has evolved, shifting from a position that was once squarely focused on marketing to one faced with tackling digital challenges on a daily basis.

Driving personalization in the digital environment is challenging, but it’s vital in order to keep up with travelers’ demands for mobility.

These are the digital trends we were talking about this week.

Soon, Marriott's leadership will begin the task of deciding which Starwood brands will exist going forward. Until then, the hotel giant is working to create a better technology platform for its properties to serve guests with.

The world of hotel technology software, or the “tech stack,” has long existed as a fragmented puzzle. What solutions and strategies will help hotel owners stay competitive, and profitable, in the years to come?