Articles tagged “digital nomads”

By the numbers alone — around 4 million hosts — Airbnb hasn't made much progress in host recruitment despite marketing campaigns, easing the onboarding process, and pairing hosts with super host mentors. But there is a pandemic still going on, and Asia-Pacific has largely not rebounded.

Good morning from Skift. It's Friday, February 4, in New York City. Here's what you need to know about the business of travel today.

The consulting giant hones in on corporate travel and remote work trends in its latest annual tourism outlook, while labor shortages also dominate the year ahead.

Funnelling budget to target these more affluent, longer-stay visitors makes sense. It might even address the labor crunch. But cities probably shouldn't take their eyes off traditional tourists at this delicate time.

Airbnb has been a savvy public relations practitioner throughout the years, and the volume of press releases the company churns out annually is legion. Brian Chesky's yearlong digital nomad stint aligns with the company's brand narrative and marketing strategy.

Airbnb proved to be more nimble in 2021 than many of its competitors, and is leading the grand online travel experiment in reducing over-reliance on Google.

It was only a matter of time before tourism caught up with the hype over non-fungible tokens, or NFTs, and join the worlds of art and sport. And digital nomads will be at the heart of it all. Just ask Olumide Gbenro.

Why is a hospitality brand entering the recruitment market? The answer lies in its co-living division, because not everyone’s there just to party.

Rich pickings from a growing pool of remote workers, but the marketing and storytelling will need to fit the product for it to really take off.

It will soon reach a point where it won't be efficient for so many countries to have their own passes, so a universal one makes sense. But governments and tourism boards won't find it easy to hand over the reins to a third party.