Skift Take

Rich pickings from a growing pool of remote workers, but the marketing and storytelling will need to fit the product for it to really take off.

Series: Future of Work

Future of Work

Editor’s Note: Skift Future of Work briefing is available exclusively every Friday.

As organizations start to embrace distributed work and virtual meetings, the corporate travel and meetings sectors are preparing for change. How will travel managers respond to new patterns of employee mobility? What role will hotels play in catering to distributed workforces and distributed meetings? Can destinations, and airlines, capitalize on the anticipated boom in digital nomads? Does the coming future of work increase or decrease the travel spend?

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A new operating model is emerging that could give resort operators a chance to recoup losses after their lost summers. They’re being encouraged to tap into the digital nomad market by partnering with established communities, as well as mid-term rental platforms. Now Austria