It’s all about priorities. Companies are now reviving their travel programs with a new set of top-down corporate focuses, regardless of where employees choose to work from.
The group's French debut next month follows an experiment with one corporation that "bought out" one of its hotels for an entire month. Zoku is now figuring out how to better accommodate office workers — not just business travelers.
Long-term accommodation providers are calling on digital creators and TikTok influencers to showcase their brands to new audiences, shifting the conversation away from tourists to remote workers and digital nomads.
Places like Costa Rica and Panama have long welcomed backpackers, but they now seem to be rushing back to the region after travel restrictions were lifted in 2022.
Communism meets co-living in Semkovo, where an entrepreneur wants to transform a hotel built for members of Bulgaria's former ruling party into a more modern hub for digital nomads and remote workers.