Articles tagged “digital”

Online Travel

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.
Online Travel

Expedia Brass Rallies Workers and 10 Other Top Digital Stories This Week

In digital news this week, Expedia Vice Chair Peter Kern sought to rally his workforce by saying it was time to focus and help the company's travel partners suffering in the wake of coronavirus. Plus, Trip.com Group said it would likely see a 50 percent drop in first quarter revenue but offered some hope that travel was slowly recovering in China.