Articles tagged “digital”

According to Accenture, a “living business” is a company that marries technology innovation and an agile corporate culture to ensure its relevance amid always changing consumer expectations.

This week in digital news, we explored Google and Facebook's travel ambitions. And coming up: anyone in travel who wants to learn from Amazon's success should sign up for our free Skift Call on Tuesday, July 10.

The hotel industry needs to catch up with the times when it comes to technology, and we're not just talking about cloud offerings and software-as-a-service technologies. The smart hotelier of today is investing in next generation tech capabilities such as artificial intelligence, machine learning, voice capabilities, virtual reality, robotics, and more, but all with the guest experience in mind.

This week in digital news, London is using a mobile gaming app to battle overtourism since tourists are already married to their phones, and credit card rewards are getting more targeted and competitive.

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

The hotel tech stack of today should focus entirely on the customer journey and be arranged so that it provides guests a seamless experience. A hotel tech stack that is not integrated on the back-end will feel fragmented on the front-end.

This week in digital news, we're still weighing Amazon's growing influence in travel, now via Alexa for hospitality. Are Google and Apple far behind?

This week in digital news, travel brands across many sectors thought about the long game at Skift Tech Forum. How can companies balance personalization and privacy? What kind of threat do Google and Amazon present? And how big is the gap between the tech haves and have-nots?

Brands in the travel industry have a leg up over those in other industries when it comes to connecting with their customers. Audience data can help them find stories resonating at an exact moment, leading to inspiration that can create moments that matter to travelers and foster connection for brands.

This week in digital news, we studied young, tech-savvy companies around the world that are really innovating, and picked our most promising favorites. Maybe some will become household names, like the ones joining us at Skift Tech Forum next week.