Articles tagged “digital”

The traveler journey can often be a fragmented one as travelers turn to a variety of sources to plan their trips. By making a few changes, travel and tourism marketers can ensure that their website is one of the most relevant sources out there.

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

This week in digital news, European Commission antitrust regulators are investigating the business practices of distribution-tech providers Amadeus and Sabre. We also have analysis on Marriott's massive data breach and the impending arrival of 5G.

Travel comparison advertising, which typically operates in an opaque marketplace, is all too often inefficient for travel publishers and advertisers. Bringing real-time, transparent bidding into the fold can help solve for this.

Companies are focusing on bringing diverse strategies and disparate technologies together to create the perfect points system for their loyalty offerings –– but true differentiation is created by really understanding the customers and through personalized programs.

This week in digital news, Booking.com is taking a slow, methodical approach to becoming a full-service online travel agency. Over in Indonesia, Grab establishes the first partnership of its kind between a national tourism body and a ridehailing platform.

This week in digital news, TripAdvisor's redesign includes a new content and social feed that aims to convert browsers into buyers. We also have the latest on Almundo giving Despegar a run for its money in Latin America, and Sabre buying Farelogix for $360 million.

This week in digital news, we analyzed third quarter earnings from major players. Booking emphasizes the prepaid hotel model and TripAdvisor's experiences and restaurants businesses are looking up.

CEO and co-founder of Travelsify and SkiftX’s editor-at-large sat down at Skift Global Forum 2018 to discuss how hotels can tell better brand stories.

E-Commerce is a critical driver of travel industry business success. But despite all the time spent optimizing for online sales, companies aren’t paying nearly enough attention to a critical piece of the puzzle: their booking confirmation page. Our new insights deck examines how travel brands can make better use of this under-utilized e-commerce asset.