Articles tagged “digital”

Online Travel

Travel Megatrends 2020: Travel Payments Find Path to Painless

Global payments technology and rules are changing swiftly, led by seamless innovations in Asia that are making life easier for consumers. Travel companies of all sizes are finally taking action in order to stay competitive.
Online Travel

Tripadvisor's Executive Shake-Up and 14 Other Top Digital Stories This Week

Tripadvisor — in a fight to maintain its share of the travel market — is beefing up Viator and will start treating the tours-and-activities booking agency as its own brand. Plus, after years of criticism for prioritizing its own travel products above others, Google is changing the way it monetizes its flight search.
Online Travel

Moving Beyond Demographics: Data Drives the Future of Travel Advertising

The world is awash in data, but as consumer skepticism about Big Tech is on the rise, travel brands need to rethink the way they use information to generate hyper-relevant offers. The winners will hit the right mix of helpfulness and relevance, evolving beyond personalization to forge even deeper and more meaningful relationships with consumers.
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