Articles tagged “Destination”

Ocean City, Maryland, Shows Marketing Chutzpah in Appeal to Harry and Meghan

Ocean City, Maryland, Shows Marketing Chutzpah in Appeal to Harry and Meghan

Associated Press

Everyone seems to care about Prince Harry and Meghan Markle escaping the UK and some destination marketers want to rustle up some publicity for their destination during the drama. What a strange world we live in.

1 month ago

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Destination Storytelling 2020: A Guide to Telling Great Stories

Destination Storytelling 2020: A Guide to Telling Great Stories

Brand USA + Skift

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

4 months ago

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How Japan’s Setouchi Region Is Reinventing Its Tourism Sector From the Ground Up

How Japan’s Setouchi Region Is Reinventing Its Tourism Sector From the Ground Up

Japan National Tourism Organization + Skift

Japan’s Setouchi Region was once a relatively unknown corner of the country, left off the itineraries of most travelers. But that’s changing quickly, thanks to high profile attractions like Naoshima Island. How will Setouchi’s tourism stakeholders find the right strategy to help it sustain and grow this tourism success story?

11 months ago

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The Future of Business Travel in Asia Is the Future of Business Travel — Period

The Future of Business Travel in Asia Is the Future of Business Travel — Period

Travelstop + Skift

Clever startups operating in Asia are helping to reshape the future of travel booking in the region. Their innovations could soon spread across the world — benefiting business travelers everywhere.

11 months ago

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SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

Brand USA + Skift

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!

1 year ago

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How New Zealand’s Unique Approach to Hospitality Drives Group and Incentive Travel

How New Zealand’s Unique Approach to Hospitality Drives Group and Incentive Travel

Tourism New Zealand + Skift

Hospitality is ingrained into New Zealand’s culture, creating a destination committed to wowing group and incentive trip planners.

1 year ago

New Research Report: Destination Marketing Trends 2018

New Research Report: Destination Marketing Trends 2018

Meghan Carty, Skift Research

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.

2 years ago

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A Look at Destination Marketing’s New Tech Stack

A Look at Destination Marketing’s New Tech Stack

CrowdRiff + Skift

Download this free report, which takes a closer look at destination marketing’s new tech stack and breaks down the modern marketer’s toolkit.

3 years ago