Articles tagged “demographics”

Hotels

Gen Z Gives Surprising Boost to Some Hotels

Some hoteliers that cater to Gen Z see many of today's young people spending a larger share of their discretionary income on travel than Millennials did.
Business Travel

The Demographic That Luxury Travel Marketers Forgot About

Given their relative wealth and amount of free time, mid-lifers — otherwise known as the youngest baby boomers and the oldest Gen Xers — don't seem to be getting the proper respect and attention from travel marketers. A new report suggests that luxury marketers that ignore this group do so at their own peril.
Cruises

Viking Cruises Wants to Own the 55+ Cruiser on River and at Sea

Viking has carved a profitable and influential niche in the river cruising business, but the success of parlaying that model has yet to be seen. We're betting the same focus that built its river company will also fuel ocean growth.