Articles tagged “demographics”

The Demographic That Luxury Travel Marketers Forgot About

The Demographic That Luxury Travel Marketers Forgot About

Laura Powell, Skift

Given their relative wealth and amount of free time, mid-lifers — otherwise known as the youngest baby boomers and the oldest Gen Xers — don't seem to be getting the proper respect and attention from travel marketers. A new report suggests that luxury marketers that ignore this group do so at their own peril.

1 year ago

Viking Cruises Wants to Own the 55+ Cruiser on River and at Sea

Viking Cruises Wants to Own the 55+ Cruiser on River and at Sea

Samantha Shankman, Skift

Viking has carved a profitable and influential niche in the river cruising business, but the success of parlaying that model has yet to be seen. We're betting the same focus that built its river company will also fuel ocean growth.

5 years ago

UK Study: Younger Travelers Taking Fewer Vacations

UK Study: Younger Travelers Taking Fewer Vacations

Oliver Smith, Daily Telegraph

In this UK study, fewer travelers booked vacations using tablets and smartphones than they did the year before, showing the continued hold of the desktop for travel bookings. For now, at least.

5 years ago

Tablet owners don’t always book with their device but when they do, they do it in advance

Samantha Shankman , Skift

Travel companies need to figure out where and when to reach their consumers on a growing number of platforms. This survey found that many tablet users are young, middle-class, and looking to book a trip one to three months ahead of departure.

6 years ago