Articles tagged “delta air lines”

Over the past couple of decades, most U.S. airlines have focused on transporting customers from point A to B in relative comfort. Delta wants to go beyond, hoping passengers will view it as a trusted consumer brand. If they do, Delta may be able to command an even bigger revenue premium over its competitors.

A skeptic might say airlines are doing so well selling premium seats because their standard offering is getting worse. There's some truth to that. But airlines have also gotten better at targeting passengers with the right offers for them.

A few years ago, Delta Air Lines expanded in Seattle and tried to take share from Alaska Airlines. Surprisingly, Alaska has held on to most of its customers. Now, Delta is trying a similar strategy in Boston. JetBlue has a big customer base there. Will JetBlue's loyalists stick around?

All U.S. airlines are performing well. Demand is robust, and while fuel prices are up, they're not that high compared to historical levels. Delta is using that state-of-play to go on the offensive to win more share from its competitors.

Travelers hoping for more free first-class upgrades should probably root for a recession. The economy is too strong for airlines to give away their best seats for free.

Maybe Delta's new in-flight screens on its Airbus A220s will be better than previous generations. Or maybe they won't be. Either way, Delta deserves credit. Few of its competitors put screens on domestic airplanes anymore. Delta could have easily gone without them.

It's reasonable to ask whether airline re-accommodation agreements still make sense in 2018. In how many industries will one company happily hand you over to the competition after a slight service hiccup? But road warriors love these deals. It means they can get home, or to an important meeting, even when their favorite airline screws up.

It can't happen soon enough.

Who says airlines don't prioritize passenger comfort? As long as carriers calculate passengers are willing to pay for a better experience, they will provide it.

European and U.S. airlines years ago underestimated the threat posed by short-haul discount airlines. Since then legacy carriers have treated transatlantic low-cost airlines as serious competitors. But there's reason to believe the low-cost model may not be as appropriate for longer routes. Legacy carriers might be OK this time.