Articles tagged “DEI”

Lufthansa’s primary message, “Diversity Wins,” communicated in such a light-hearted and celebratory tone, quietly asserts the brand’s value of acceptance, and its disagreement with some of Qatar's discriminatory stances.

In this video from Skift Global Forum 2022, we hear from Jennifer Andre, vice president, business development of Expedia Group Media Solutions, on travelers’ evolving preferences, the return of international travel, and the importance of inclusivity in advertising.

Transitioning hotel art from decorative to thought-provoking is an opportunity to enhance social responsibility while showcasing local culture — and possibly boost business.

DEI initiatives are critical for today’s modern hospitality brands. Accor is using its own company-wide diversity, equity, and inclusion commitment to push the industry — and the world — forward.

As a traveler of color, I approve this message. As a tourism marketing effort, it's a smart one ahead of what's predicted to be a busier and more competitive summer than last year's. Way to go, Boston — and look out New York City.