Articles tagged “data”

Digital has fundamentally changed the way we do business – and the travel industry is on a digital journey all of its own.

With their customer base of affluent, on-the-go guests hotels are the perfect target for hackers.

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway. Download this report for FREE!

Not that we're taking the airlines' sides, but poor management at airports is also a big reason for delays and it's nice to see Silver trying to highlight that in his new tool.

On-time arrival and departure rates often have more to do with location and weather than actual operations; however, steep drops or inclines in performance can highlight an underlying problem.

Much as the travel industry talks about a utopian vision of the digital future of travel, consumers still want the best fares when it comes to online travel, now and in the future. And they want it without having to hunt on dozens of sites, like now. Is the travel industry listening?

Targeting bookers that are the most likely to upgrade is a cost efficient way for hotels to make sure their most expensive rooms are full without ever blocking the inventory from guests willing to pay full price.

T-Mobile's unlimited data plan for international travelers is fantastic news for travelers and travel businesses. Now, if only T-Mobile's rivals would follow along.

Adara is a global leader in helping consumer brands find new customers using advanced precision-targeting technology powered by big data sourced from the world's leading travel and hospitality companies. To learn more visit AdaraGlobal.com

Adara, the world's largest travel data platform, connects digital advertisers to people who are going places. Adara can reach consumers from the point of consideration to the point of purchase through real-time access to first party data from more than 70 global travel brands. Adara has a rich set of data on over 250 million monthly uniques including access to 5 billion travel searches.