Visit Dallas redeveloped its website to reflect the city's neighborhood appeal in an effort to attract more leisure travelers and extend its domestic source markets for short-term getaways.
Virgin America's strategy of higher fares and fewer ancillaries likely lets them attract a more loyal and higher spending customer.
Tourism Montreal is sharing great meetings-specific digital content, which is inspiring other destinations like Palm Springs to do the same. In the hospitality sector, Hilton Hotels is the leader of meetings content with its Connect+ platform.
In a city with the sixth largest LGBT population nationwide, Visit Dallas wants meeting planners to know it has a completely different attitude toward equality and tolerance than Houston.
Many times it's the experiences journalists have outside the planned itinerary on press trips that help them tell the stories they want to tell.
This story is only notable to point out that American's last headquarters move resulted in a Congressional fight in Washington over taxes, funding, and the proper use of public funds. We're wondering if there's so much drama this time.
Southwest doesn't usually get involved in ego-driven contests of will, but it's attachment to Love Field may mean it's breaking from the norm.
The lines and the workers in this video move much faster than the ones we're used to seeing.
One could argue that when it came to gates at Love Field, Virgin America's eyes were bigger than its stomach.
Some of these changes are more obvious, but bringing PR into paid advertising is an interesting insight that other destinations likely see happening too.