Articles tagged “cvent”

How digital transformation is revolutionizing the meetings industry, and helping hotels to foster a more direct customer relationship How hoteliers and planners are striving to optimize different parts of the…

There's a lot of buzz around emerging technologies like augmented reality and facial recognition. Realistically, though, it's too early for these things to really catch on, but companies like Cvent want to be ready to deploy new products when and if they do.

Cvent wants to be opportunistic about adding emerging technologies like augmented reality to its broad stable of products for event professionals. For the time being, the focus is on making its products easier to use and reducing the fragmentation that can make life more complicated for its customers.

During our recent webinar, we discussed disruptions within the meetings and events industry that are forcing hoteliers to rethink how they attract planners. Register to get the recording!

Where Cvent leads, the rest of the event technology sector follows. That said, no one has yet to win out when it comes to emerging technologies like augmented reality and better solutions for sourcing small events.

Cvent wants to make it easier for customers to use a variety of its tools, in order to leverage the wide spectrum of data it collects on attendee behavior. Owing to the complexity of its platform, this remains a work in progress.

Corporate confidence is high, so more meetings are taking place offsite. This is putting pressure on planners to source and plan events more efficiently, so many are turning to mobile tools to help.

Stopping people under 21 years old from being able to effortlessly buy assault rifles is a societal decision. But it remains open for debate on how travel companies should treat a gun lobby that opposes such a move.

Innovation in event technology today relates as much to how planners use the platforms that already exist, as compared to new advancements in the technology itself.

With Vista already owning Lanyon, the writing was on the wall for this merger.