Articles tagged “cultural tourism”

This year’s Lunar New Year rush in China isn’t just about big cities — smaller, heritage-rich destinations and visa-free policies played a major role in trips over eight days.

While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to adapt. The message: Stay agile to meet the demands of a market that is regaining its momentum and redefining its priorities.

As consumer preferences shift toward more experiential travel, destinations that embrace entertainment, sports, and cultural tourism will be better positioned to attract both regional visitors and international travelers.

More and more travelers are seeking play activities as a means for self-fulfillment, looking inward as a source of travel inspiration. Destinations that embrace entertainment, sports, and cultural tourism will be better positioned to attract both regional visitors and international travelers.

The tours and experiences space is rapidly evolving. Not only is this a major opportunity for tour operators and travel agents, but for other travel sub-sectors as well.

Known as the crown jewel of Saudi tourism, AlUla is building a "light-touch tourism" model that focuses on cultural preservation to attract travelers interested in authentic experiences while capping visitor numbers to preserve its unique landscape.

Abu Dhabi's new tourism strategy aims high with targeted investments to boost visitor numbers and solidify its position as a top global travel destination.

A new survey by GetYourGuide found that 70% of respondents have a plan to book a guided tour in the next year.

Thailand may have gone from being picky to rolling out the red carpet for everyone, realizing that hitting a 40-million tourist target can't be done by courting the big spenders alone.

The luxury travel market is shifting from sheer opulence to authenticity, reflecting a growing demand among affluent travelers for meaningful, culturally rich experiences.