While the tone has changed this year in conversations about China — lower prices will do that — executives say they still believe in the market for the long term.
Cruise line executives trumpet the benefits of global deployment: When one part of the world is having trouble, other regions tend to improve. Unfortunately for Norwegian Cruise Line Holdings, the biggest markets are struggling at the same time.
We're not sure if this promotion alone will prompt anyone to sign up as an Airbnb host or take a cruise. But Fathom, which is still an up-and-coming brand, may earn some attention — and hipster cred — for partnering with the high-profile company.
Royal Caribbean is adamant that it is in China for the long haul, despite short-term pricing pressures. It will be interesting to see how the rest of the industry responds if capacity proves difficult to absorb.
In an industry full of young brands, Cunard Line emphasizes its history to stand apart. But keeping the needs of modern travelers in mind is important too.
Cruise lines have used technology to create experiences on ships that wow guests, but Royal Caribbean's new CIO makes a good point: Tech should also continue to evolve to make the cruise experience easier to navigate for passengers.
Windstar Cruises needs to connect with travelers who will appreciate its upscale, relaxed small-ship experience; hiring a president with significant sales and marketing experience should help it get that message out.
Carnival Corporation pulled off a surprisingly good quarter despite global uncertainty, though capacity growth in China seems to be worrying some on Wall Street.