Articles tagged “CRM”

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Dennis Schaal, Skift

As with Cendyn and Guestfolio, further consolidation is likely in the hotel marketing and loyalty sector as the number of competitors proliferate and the opportunities grow.

3 years ago

Etihad Taps IBM in $700 Million Deal to Build a Cloud-Based Backend

Etihad Taps IBM in $700 Million Deal to Build a Cloud-Based Backend

Deena Kamel Yousef, Bloomberg

We're pretty sure that any airline building a new back-end asks what United has, and then orders the complete opposite.

4 years ago

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Can Better E-Mails Help Hotels Win Back Business From Booking Sites?

Can Better E-Mails Help Hotels Win Back Business From Booking Sites?

Revinate + Skift

As online travel agencies are offering hundreds of options at the finger tips of the consumer, hotels are struggling to get direct bookings. To win business back from the OTAs, hotels need to figure out ways to cultivate better relationships with guests.

4 years ago