Articles tagged “crisis management”

Should Boeing Change the Name of the 737 Max to Put Passengers at Ease?

Should Boeing Change the Name of the 737 Max to Put Passengers at Ease?

Brian Sumers, Skift

Many airline industry insiders say they expect passengers will fly the Max when it returns to service, provided the price is right. But branding and marketing experts see it differently. Many of them say Boeing must engage in a full-scale rebranding effort to make passengers comfortable enough to fly.

2 months ago

What the Western Media Gets Wrong About Sri Lanka Tourism

What the Western Media Gets Wrong About Sri Lanka Tourism

Raini Hamdi, Skift

The Western media jumped on a 57 percent drop in arrivals to Sri Lanka in June. That’s only half the story and one that could cause consumers to postpone visits. The destination is actually on the mend.

3 months ago