Skift Take

With no way of knowing how long this crisis will last or what recovery will look like, we look back at two past crises to see how the industry reacted then, and what lessons can be learned. Many, as it turns out.

Covid-19 is a different beast from anything that has come before. We have seen airspace closures in the past, we have had epidemics and pandemics before. Economic downturns have impacted travel previously, and we have had negative travel advisories before. But never have all these developments come together in the way they are today.

That is not to say, however, that previous crises can’t teach us valuable lessons. Our latest report, The Hotel Industry and COVID-19: Lessons From 9/11 and SARS, focuses on two particularly relevant past shocks: 9/11 and SARS.

Both crises resulted in a significant dip in arrivals, which had a considerable and lingering impact on the hotel industry. We investigate how Hong Kong was impacted by SARS, and how the U.S. hotel industry was impacted by 9/11. This allows us to provide a forecast for 2020 performance, and through interviews with hoteliers who have lived through these past crises, we provide key takeaways and responses that worked back then, and will help recovery today.

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What You’ll Learn From This Report

  • 2020 performance estimates for U.S. tourism flows and hotel market.
  • Impact of SARS on the Hong Kong hotel industry, and the shape of the recovery.
  • Impact of 9/11 on the U.S. hotel industry, and the shape of the recovery.
  • A discussion on the usability of past crises on the current situation.
  • What hoteliers who went through 9/11 and SARS learned then, and how that can be applied today.

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This is the latest in a series of monthly reports, data sheets, and analyst calls aimed at analyzing the fault lines of disruption in travel. These reports are intended for the busy travel industry decision-maker. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. Reports are available online in a responsive design format, or you can also buy each report à la carte at a higher price.


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Tags: 9/11, crisis management, revpar, sars, skift research

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