Articles tagged “crisis management”

Tourism

Skift Global Forum Video: Bold & Boricua — Fueling Growth by Tapping Into Local Culture

In this video from Skift Global Forum 2022, we hear from Leah Chandler, Discover Puerto Rico’s chief marketing officer, on the DMO’s “Live Boricua” campaign. The term ‘boricua’ honors the vibrant culture and spirit of the Island — as well as those of Puerto Rican descent — which creates unique, relatable and long-term marketing opportunities.
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Coronavirus

Hospitality Sector Teams Up Online to Help During the Crisis

The hospitality industry has always fundamentally been about bringing people together creatively. So it makes sense that the lodging sector has been putting together resources online to trade operational insights and to share ways to help their communities.
Tourism

Crisis-Ridden Sri Lanka Tourism Aims to Regain Momentum

The arrival of a new tourism-focused government appears to fix the global marketing conundrum Sri Lanka has long faced. Will the tourism sector finally get its act together? Hopes are high that it will.