The message for the travel industry is clear: Engage with company travel managers, understand their organization's culture and DNA, and help them redefine what business travel means after the pandemic.
American Express GBT's top boss Paul Abbott knows that having a distributed workforce can boost business travel spending. The travel management giant itself went 90 percent remote in the U.S. several years ago, and it saw its business travel expenses rise.
With expense firms doubling down on travel management with acquisitions, is this genuine confidence in a corporate travel rebound or opportunistic purchases of distressed startups?
Opportunities are ahead for those travel and hospitality companies that build the right products and platforms to address the needs of distributed workforces. Sabre's Google partnership certainly gives it a headstart.
Whatever happens to the future of work will determine what business travel and the meetings & event sectors come back as. Skift is starting a new weekly briefing to help Pro subscribers navigate this new future of corporate travel.
Battling huge losses, and ongoing travel restrictions in Europe, Amadeus' decision to team up with the technology titan could pay off — but the race is on to deliver something tangible as rival Sabre gets to work with Google.