Travel's Reopening and Coronavirus Recovery

While China easing group tour restrictions is a travel industry leap, don't expect a sudden surge of Chinese tourists. The revival might need a little more time to unfold.

Global travel's month-on-month performance decline in July 2023 due to seasonality of demand, mirrors the downward trend from June to July last year. Hong Kong, the only country to witness an index uptick this month, has geared up for a steady rebound as travel volumes return.

American Airlines and Delta Air Lines will both add more flights to China this fall and winter as geopolitical tensions between the U.S. and China begin easing.

Malaysia is on track to surpass its international tourist target with an expected 18 million visitors, while Hong Kong saw a significant MoM increase in July, driven largely by visitors from Mainland China.

Despite the pandemic’s unprecedented challenges, the travel industry’s recovery is proving to be remarkable.

The younger demographics actively engaging with travel agents underscores the need for adaptation. Agents are blending traditional and digital methods to connect with clients, staying relevant by catering to their evolving preferences.

Our new report hands you everything you need to know about the current state of travel in one slide deck. That's 250+ data slides, covering travel and tourism's performance, the latest consumer and business trends, and overviews of all important sectors within the travel sphere.

This report highlights the latest insights from the Skift Travel Health Index. The index covers travel’s performance since January 2020, up to and including June 2023.

Travel landscape undergoes reversal as solo trips decline, blended travel dips, urban travel rebounds, and work shifts to hybrid models, reflecting changing preferences.

Even though restrictions have been lifted, Japanese tourists seem more interested in traveling at home than abroad. This is a problem for the U.S. travel industry.