Climate Hub

Welcome to Skift’s Climate Hub, where solutions-based journalism cuts through industry spin to spotlight real progress in travel sustainability. In partnership with Intrepid Travel, Skift’s editorial team will evaluate environmental claims, highlight meaningful advancements, and hold the travel sector accountable. This independent initiative brings rigorous reporting to the forefront and pushes the industry to meet the moment in the face of growing scrutiny from travelers and stakeholders alike.

Tourism

How Should Tourism Businesses Respond To Extreme Weather: A Practical Guide

As extreme weather patterns become more and more common across the globe every year, tourism organizations, both the governments and DMOs, will have to respond and create better resources for tourism businesses. Kudos to VisitEngland for creating this resource for its local stakeholders.
Airlines

JetBlue Says It Did the Right Thing For Safety Reasons

JetBlue was the only airline to shut down operations in Boston and New York for an extended period. With customers facing endless waits at the airports and on the phones, did JetBlue make any errors in its preparations or response to the situation over the weekend and its aftermath? You weren't hearing any such admissions today.
Ground Transport

Hertz Launches Waterless Car-Washing At 220 Off-Airport Locations

Corporate responsibility is mostly a lot of hype, but these sustainable initiatives from Hertz make good business sense. For most of them, like this waterless car wash initiative, Hertz reduces its costs, helps the environment, and could engender goodwill from customers and potential customers.
Airlines

Spirit Airlines Advertises It Isn't Smoking Crack When Offering Low Fares

Should we view Spirit Airlines as the corporately responsible greenest U.S. airline or as the best gutter marketer in travel? Despite the mixed marketing messages, Spirit is following both tracks in becoming a highly successfu airline, and the envy of many of its peers.
Hotels

Customers Don't Care About Green Hotels, One Way or Another

The hotel operators worry whether going green means sacrificing their service standards at times, and this study show it surely won't hurt. And there are bigger benefits beyond bookings, including energy savings and tax credits from local municipalities, among others.