Climate Hub

Welcome to Skift’s Climate Hub, where solutions-based journalism cuts through industry spin to spotlight real progress in travel sustainability. In partnership with Intrepid Travel, Skift’s editorial team will evaluate environmental claims, highlight meaningful advancements, and hold the travel sector accountable. This independent initiative brings rigorous reporting to the forefront and pushes the industry to meet the moment in the face of growing scrutiny from travelers and stakeholders alike.

Online Travel

How Google Plans to Make Money in Travel — and Everything Else

Google eventually will monetize its vacation rental listings, but paid advertisements in its Things To Do vertical will happen sooner. Conscientious objectors Airbnb, Expedia/Vrbo and Booking, which aren't participating with Google in vacation rentals for now, will likely have something to say about the shape of that money grab.
Online Travel

Booking Holdings Loses Shareholder Vote on Climate Progress Report

Corporations are going to have to get used to shareholders taking them to task about the existential challenge of climate change. In this case, the shareholders were correct — buying carbon offsets while increasing carbon emissions just won't make the cut.
Airlines

6 Major Airlines Ranked on Green Performance: New Skift Research

Pressure is growing on airlines to reduce their carbon emissions. But how do you do that when you burn through gallons of jet fuel? Our analysis found that airlines have made good progress in becoming more fuel efficient, but have a long way to go to make significant reductions in emissions long-term.