Articles tagged “citizenm”

Business Travel

Venture Capital Legend Tim Draper Looks to Franchise Hostels

Startup Draper House, which is part of the billionaire investor's funding network, is the perfect embodiment of entrepreneurial tourism, a fast-growing sub sector that blends startup culture and venture capital with hospitality. Co-branding opportunities could help it expand rapidly.
Business Travel

Morningstar Is Balancing Business Trips With Meetings in the Metaverse

All-digital experiences are a pandemic legacy, and the financial services sector is seeing a lot of value in the extra dimension that virtual reality can bring to conferences, training and education. Business meetings aren’t that far away.
Hotels

Full Video: CitizenM CEO at Skift Forum Europe 2022

Business still may not normal for citizenM, but the company is moving forward with its growth plans. CEO Klaas Van Lookeren Campagne explains in this video how the company is planning to make the most of the $1 billion it raised.
Hotels

CitizenM Tests Marketing Hotels in the Metaverse

What's getting called the metaverse today is a joke. But marketers are right to run tests. The key thing to learn is how people will express their identities and status via avatars in virtual games. Future branding depends on that knowledge.