If the U.S. can't get Chinese tourists back, it will have to up its game attracting tourists from other international markets to make up for the spending shortfall.
U.S. destinations want more first-time tourists, but they don't want to waste their time and money on those that have no hope of getting a visa in a reasonable amount of time.
Trip.com Group, the largest online travel company in the world, looks to address China's population decline and aging demographic by offering cash incentives to employees to have kids.
The Chinese are traveling, perhaps not as much as destinations would have liked them to, but the resurgence of Chinese travel brings optimism for travel businesses worldwide. It's a positive indication of recovery and a step towards normalcy in the tourism industry.