Articles tagged “cendyn”

Encompassing diverse markets in mature economies like Australia, Japan, and Singapore, and those with vast growth potential like China, expectations of service and customer experience can vary widely throughout the Asia-Pacific Region. This report looks at strategies to build hospitality customer loyalty through effective use of customer relationship management (CRM.)

Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees and track guest habits, interests, preferences and any unrecognized revenue opportunities or paths to stronger brand loyalty –– it’s all in the data. Download this report for free today!

No more courting attention with shotgun-approach emails, ads and commercials. Marketers are shifting from a pattern of interruption to weaving offers and touchpoints into the guest’s life on and off…

As with Cendyn and Guestfolio, further consolidation is likely in the hotel marketing and loyalty sector as the number of competitors proliferate and the opportunities grow.

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to…

While we’re off celebrating the Fourth of July, here are 4 FREE Trends Reports and a brand new Data Deck to get you through the day

Enhanced guest profiles and progressive models for the guest lifecycle are key to the new advantages data analytics bring to hotel marketing and operations. Coupled with automation and effective metrics, the potential for the industry is nothing less than dynamic, insight-rich outreach that generates not only conversions, but valuable new leads as well. Download this report for free!