celebrities Archives

News Blog

ResortPass Adds $26 Million in Celebrity-Backed Funding

Luxury hotels and resorts, with all their amenities, are usually the playgrounds of the rich and famous and are reserved exclusively for overnight guests who pay top dollar to stay there. However, a group of celebrity funders are boosting ResortPass by $26 million to build out its day-pass marketplace for establishments that want to allow…

Selene Brophy | 2 months ago

Tourism

Middle East Destinations Are Going Hollywood to Build Brand Images

Wooing spoilt-for-choice travelers to visit a particular destination may be an uphill task, but the road gets much smoother if you have a celebrity vouching for its wonders.

Peden Doma Bhutia | 4 months ago

Online Travel

The Great Merging and Other Top Stories This Week

In Skift's top stories this week, Skift founder and CEO Rafat Ali writes about the blending of work, travel, and personal lives, Ghana's decision to use celebrities to promote tourism emerges as problematic, and the labor shortage in hospitality enhances the need for robots in hotels.

Mary Ann Ha | 9 months ago

Business Travel

Being Informal Is the Future of Luxury Guest Relations

Luxury travelers are seeking out experiences that enrich their lives rather than isolate them from adventures. That's why The Thief in Oslo is one of a growing number of luxury hotels that are pursuing more informal and instantaneous relations with guests.

Samantha Shankman, Skift | 5 years ago

Business Travel

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.

Samantha Shankman, Skift | 5 years ago

Tourism

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Choosing someone like Taylor Swift to promote tourism during the height of her career is a destination marketing windfall that doesn't come around often. Many tourism boards, though, would rather be more strategic with their marketing than picking a face and hoping for the best.

Dan Peltier, Skift | 6 years ago

Airlines

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

Samantha Shankman, Skift | 8 years ago

Airlines

What It Means For Airlines When a Celebrity Chef Prepares the Meals

Much like lie-flat seats and mobile check-ins, menus designed by celebrity chefs have gone from a special feature to a standard for major carriers. Airlines can continue to set themselves apart by moving the end product beyond edible to delectable.