Articles tagged “celebrities”

Business Travel

Being Informal Is the Future of Luxury Guest Relations

Luxury travelers are seeking out experiences that enrich their lives rather than isolate them from adventures. That's why The Thief in Oslo is one of a growing number of luxury hotels that are pursuing more informal and instantaneous relations with guests.

Samantha Shankman, Skift | 4 years ago

Business Travel

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.

Samantha Shankman, Skift | 4 years ago

Tourism

De Niro Calls for Rebuilding Currently Uninhabitable Barbuda

Barbuda needs to be rebuilt. But, however well-meant De Niro's sentiments are, there are lots of other countries that need rebuilding, too, whether they are tourism-oriented like Barbuda or not.

Edith M. Lederer, Associated Press | 4 years ago

Tourism

Jordan Tourism Says Jesus Baptism Site Is as Important as Petra

Jordan tourism is trying to promote itself as a stable, safe destination while there's so much unrest swirling around it in places like Iraq, Syria and Lebanon. Highlighting attractions that don't get as much publicity as they should is the tourism board's formula here.

Karin Laub, Associated Press | 4 years ago

Business Travel

Travel Agent Plans Pricey (and Tricky) Trips for Corporate CEOs and Former U.S. Presidents

Wealthy people have a right to spend their money as they wish. But some of the requests and complaints detailed in this story are absurd. Did one hedge fund owner actually complain the weather in Italy was too hot? Did his children really share "over-the-top" criticisms of a luxury spa?

Nikki Ekstein, Bloomberg | 4 years ago

Tourism

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Choosing someone like Taylor Swift to promote tourism during the height of her career is a destination marketing windfall that doesn't come around often. Many tourism boards, though, would rather be more strategic with their marketing than picking a face and hoping for the best.

Dan Peltier, Skift | 5 years ago

Hotels

Robert De Niro’s Hotel Business Expands to London

De Niro's global hotel empire continues to grow.

Associated Press | 5 years ago

Hotels

Robert De Niro Opens Nobu Hotel in Philippines as Part of Global Expansion

The luxury hotel brand that grew out of a trendy restaurant plans to open eight additional city hotels around the world over the next two years.

Teresa Cerojano, Associated Press | 7 years ago

Hotels

The Unlikely Duo Behind New York’s Most Popular Boutique Hotels

Recognizing the appeal of a boutique property in the 1990’s could be described as transcendental given the sector’s rise in popularity since then. This team’s collection of properties maintain their brand independence although the quality of design and brand identity is easy to spot.

Nadja Brandt and Devon Pendleton, Bloomberg | 7 years ago

Airlines

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

Samantha Shankman, Skift | 7 years ago