Articles tagged “celebrities”

Being Informal Is the Future of Luxury Guest Relations

Being Informal Is the Future of Luxury Guest Relations

Samantha Shankman, Skift

Luxury travelers are seeking out experiences that enrich their lives rather than isolate them from adventures. That's why The Thief in Oslo is one of a growing number of luxury hotels that are pursuing more informal and instantaneous relations with guests.

10 months ago

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Samantha Shankman, Skift

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.

1 year ago

De Niro Calls for Rebuilding Currently Uninhabitable Barbuda

De Niro Calls for Rebuilding Currently Uninhabitable Barbuda

Edith M. Lederer, Associated Press

Barbuda needs to be rebuilt. But, however well-meant De Niro's sentiments are, there are lots of other countries that need rebuilding, too, whether they are tourism-oriented like Barbuda or not.

1 year ago

Jordan Tourism Says Jesus Baptism Site Is as Important as Petra

Jordan Tourism Says Jesus Baptism Site Is as Important as Petra

Karin Laub, Associated Press

Jordan tourism is trying to promote itself as a stable, safe destination while there's so much unrest swirling around it in places like Iraq, Syria and Lebanon. Highlighting attractions that don't get as much publicity as they should is the tourism board's formula here.

1 year ago

Travel Agent Plans Pricey (and Tricky) Trips for Corporate CEOs and Former U.S. Presidents

Travel Agent Plans Pricey (and Tricky) Trips for Corporate CEOs and Former U.S. Presidents

Nikki Ekstein, Bloomberg

Wealthy people have a right to spend their money as they wish. But some of the requests and complaints detailed in this story are absurd. Did one hedge fund owner actually complain the weather in Italy was too hot? Did his children really share "over-the-top" criticisms of a luxury spa?

1 year ago

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Dan Peltier, Skift

Choosing someone like Taylor Swift to promote tourism during the height of her career is a destination marketing windfall that doesn't come around often. Many tourism boards, though, would rather be more strategic with their marketing than picking a face and hoping for the best.

2 years ago

Robert De Niro’s Hotel Business Expands to London

Robert De Niro’s Hotel Business Expands to London

Associated Press

De Niro's global hotel empire continues to grow.

2 years ago

Robert De Niro Opens Nobu Hotel in Philippines as Part of Global Expansion

Robert De Niro Opens Nobu Hotel in Philippines as Part of Global Expansion

Teresa Cerojano, Associated Press

The luxury hotel brand that grew out of a trendy restaurant plans to open eight additional city hotels around the world over the next two years.

4 years ago

The Unlikely Duo Behind New York’s Most Popular Boutique Hotels

The Unlikely Duo Behind New York’s Most Popular Boutique Hotels

Nadja Brandt and Devon Pendleton, Bloomberg

Recognizing the appeal of a boutique property in the 1990’s could be described as transcendental given the sector’s rise in popularity since then. This team’s collection of properties maintain their brand independence although the quality of design and brand identity is easy to spot.

4 years ago

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Samantha Shankman, Skift

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

4 years ago

What It Means For Airlines When a Celebrity Chef Prepares the Meals

What It Means For Airlines When a Celebrity Chef Prepares the Meals

Samantha Shankman, Skift

Much like lie-flat seats and mobile check-ins, menus designed by celebrity chefs have gone from a special feature to a standard for major carriers. Airlines can continue to set themselves apart by moving the end product beyond edible to delectable.

4 years ago

Indonesia Is Sending Jackie Chan to China as a Tourism Ambassador

Indonesia Is Sending Jackie Chan to China as a Tourism Ambassador

The Jakarta Post/ANN

Indonesia's problem with Chinese tourists appears to be getting them to return after they've experienced the country's lacking infrastructure. If only Jackie Chan could fix a highway system.

4 years ago