Is research the new content marketing for convention bureaus? We hope so because it's a good way for cities to differentiate themselves, and it provides new inspiration for event programming and education.
When convention and visitor bureaus produce extensive research papers and trend reports, they're showing their commitment to embrace Millennial consumers.
Just because something makes perfect sense doesn't mean it's possible. But Catalan leaders have massive economic powers at their disposal and a Spanish government that is weaker than it would like to be.