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Articles tagged “cape town”

Tourism

Cape Town’s Water Crisis: What the Tourism Industry Can Learn From the Myth and the Reality

The Cape Town water crisis has more to do with improper water management and inaccurate, inconsistent messaging than the city actually being in completely dire circumstances. That's why collaboration matters, between huge global organizations all the way down to individual travelers and locals, to promote the reality of international issues and the benefits tourism can have if done in a sustainable way.

Cape Town’s Water Crisis: What the Tourism Industry Can Learn From the Myth and the Reality

Tourism

First Unified Tourism Voice for Africa Faces Challenges

Is the formation of a pan-African tourism body the solution to boosting the continent’s tourism numbers? With industry players slow to sign up, the new African Tourism Board initiative from the International Coalition of Tourism Partners has its work cut out for it.

First Unified Tourism Voice for Africa Faces Challenges

Tourism

Tourism Boards Team Up to Attract High-Yield International Visitors

High-end travelers are much more likely to embark on a very long-haul flight to a new destination than are budget tourists, so it is wise for the boards to focus on big spenders for any partnership.

Tourism Boards Team Up to Attract High-Yield International Visitors

SkiftX

Best Travel Ads This Week: Every Kind of Experience

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.

Best Travel Ads This Week: Every Kind of Experience

Tourism

Interview: Cape Town Tourism CEO on Data-Driven Destination Marketing

Cape Town has a unique set of challenges, but it's thinking smart about the assets it has in order to grab the share of visitors it thinks it deserves.

Interview: Cape Town Tourism CEO on Data-Driven Destination Marketing

SkiftX

Which African cities have the best quality of life? Africa.com has 10 ideas

Most quality-of-life lists should be considered a to-do lists for international travelers as they so often mix great features (walkable cities, low crime) with things that make residents happy (decent bars, parks).