Articles tagged “cape town”

Tourism Marketing Campaign in Cape Town Turns to Surfers for Drought Recovery

Tourism Marketing Campaign in Cape Town Turns to Surfers for Drought Recovery

Richard Holmes, Skift

A savvy social media campaign is a good start, but Cape Town’s tourism industry has a long road ahead to undo the damage from the worst drought in a century.

3 months ago

South Africa Will Overhaul Its Visa Rules to Woo Visitors

South Africa Will Overhaul Its Visa Rules to Woo Visitors

Paul Vecchiatto, Bloomberg

Easing entry restrictions for business travelers could help boost South Africa's effort to be a meetings and conventions center as the government targets more visitors to revive a flagging economy.

4 months ago

Cape Town’s Water Crisis: What the Tourism Industry Can Learn From the Myth and the Reality

Cape Town’s Water Crisis: What the Tourism Industry Can Learn From the Myth and the Reality

Rebecca Stone, Skift

The Cape Town water crisis has more to do with improper water management and inaccurate, inconsistent messaging than the city actually being in completely dire circumstances. That's why collaboration matters, between huge global organizations all the way down to individual travelers and locals, to promote the reality of international issues and the benefits tourism can have if done in a sustainable way.

9 months ago

First Unified Tourism Voice for Africa Faces Challenges

First Unified Tourism Voice for Africa Faces Challenges

Richard Holmes, Skift

Is the formation of a pan-African tourism body the solution to boosting the continent’s tourism numbers? With industry players slow to sign up, the new African Tourism Board initiative from the International Coalition of Tourism Partners has its work cut out for it.

9 months ago

South Africa Tourism CEO Sees Water Crisis Changing the City Forever

South Africa Tourism CEO Sees Water Crisis Changing the City Forever

Emily Chasan, Bloomberg

South Africa tourism officials argue that the water crisis will change travelers' behavior, and that tourism revenue can reduce the severity of the crisis. Still, drought and climate change is a global problem that needs to be addressed on the international stage.

11 months ago

South Africa Hotel Operator Plans Tapping Its Own Water Supply to Battle Drought

South Africa Hotel Operator Plans Tapping Its Own Water Supply to Battle Drought

Thembisile Dzonzi, Bloomberg

Hotel guests lacking ice, saunas, and swimming pools could soon be relatively minor concerns when considering the drought in South Africa. But Tsogo Sun is smart to work ahead. Building your own desalination plant, though, isn't free so this solution isn't available to every hotel.

12 months ago

Cape Town Water Shutoff Postponed But Restrictions Remain

Cape Town Water Shutoff Postponed But Restrictions Remain

Paul Vecchiatto and Mike Cohen, Bloomberg

Tourists staying in hotels and using water is always a concern for the environment in any destination. In Cape Town's case, tourism could do more harm than good until the drought ends.

12 months ago

Cape Town Museum Criticized for Favoring Tourism Over Pan-African Art

Cape Town Museum Criticized for Favoring Tourism Over Pan-African Art

Pauline Bax, Bloomberg

The Zeitz Museum of Contemporary Art Africa seemingly did a great job of building a major attraction — possibly so great that attracting tourists came at the expense of the artistic mission.

1 year ago

Tourism Boards Team Up to Attract High-Yield International Visitors

Tourism Boards Team Up to Attract High-Yield International Visitors

Laura Powell, Skift

High-end travelers are much more likely to embark on a very long-haul flight to a new destination than are budget tourists, so it is wise for the boards to focus on big spenders for any partnership.

1 year ago

Airbnb CEO Explains Site’s Growing Ambitions in ‘Exotic’ Africa

Airbnb CEO Explains Site’s Growing Ambitions in ‘Exotic’ Africa

Brad Stone, Bloomberg

We're looking forward to seeing how the site adapts to the continent's very wide range of destinations and travel habits.

3 years ago

Best Travel Ads This Week: Every Kind of Experience

Best Travel Ads This Week: Every Kind of Experience

Samantha Shankman, Skift

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.

4 years ago

Interview: Cape Town Tourism CEO on Data-Driven Destination Marketing

Interview: Cape Town Tourism CEO on Data-Driven Destination Marketing

Jason Clampet, Skift

Cape Town has a unique set of challenges, but it's thinking smart about the assets it has in order to grab the share of visitors it thinks it deserves.

4 years ago